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Who is a part of BeSixth

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Case Studies

Besixth Logo

WE’RE A BRAND
EXPERIENCE AGENCY/

With over 20 years working in brand planning, partnerships, festivals and events, BeSixth offers a credible and effective route to bring brands into the world of entertainment, music and experience led campaigns.

CREATING THE OPPORTUNITIES YOU JUST HAVE TO BE PART OF/

Brand Activations | Experiential | Content | Live | Event Sponsorship | Product Launches | Event Production | Festivals | Pop Up Shops | Artist Partnerships | Stunts | Social Targeting | Analytics

BeSixth Logo

About Us

WE’RE A BRAND
EXPERIENCE AGENCY/

With over 20 years working in brand planning, partnerships, festivals and events, BeSixth offers a credible and effective route to bring brands into the world of entertainment, music and experience led campaigns.

Creating the opportunities
you just have to be part of/

Brand Activations | Experiental | Content Live | Event Sponsorship | Product Launches Event Production | Festivals | Pop up Shops | Artist Partnerships | Stunts | Social Targeting | Analytics

Back Home

Find Out More /

WE’RE A BRAND
EXPERIENCE AGENCY/

With over 20 years working in brand planning, partnerships, festivals and events, BeSixth offers a credible and effective route to bring brands into the world of entertainment, music and experience led campaigns.

CREATING THE OPPORTUNITIES YOU JUST HAVE TO BE PART OF/

Brand Activations | Experiential | Content | Live | Event Sponsorship | Product Launches | Event Production | Festivals | Pop Up Shops | Artist Partnerships | Stunts | Social Targeting | Analytics

Be Part
of It/

Live/

Digital/

Artist/

Youth/

BeSixth Logo

London.Sydney

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Case Studies

Soundcloud
Campaign/

We recruited a team of 8 SoundCloud ambassadors with an overwhelming passion for music, consisting of DJs, producers and radio hosts to bring SoundCloud Go to the masses.

Soundcloud
Campaign

Halewood
The Gin Parlour/

The Gin Parlour offered a relaxing, tranquil space for customers to enjoy fresh summer gin serves from a range of organic and iconic gin brands. Our botanical themed garden offering the perfect setting for them to enjoy drinks garnished with freshly picked herbs from the Gin Parlour’s very own herb patch.

Halewood
The Gin Parlour

Pogues
One Shot at Discovery/

Creating a brand experience for Pogues Irish Whiskey with AMG we presented a battle of the bands like never before, teaming together the spirit of the band and a platform to present the best new music across the country.

Pogues
One Shot at Discovery

STA Travel
Bestival/

We built the first ever festival hostel. A place where 12 lucky competition winners had a truly unique festival experience. Also open to the public with a varied programme of events, we ensured that there was something for everybody.

STA Travel
Bestival

Russian Standard Vodka
House of Davai/

We designed, produced and fully curated an arena that introduced our audience to the brand and its core serves. This was a show full of variety to fully integrate with the festival environment and show the flexibility of what makes a RSV occasion.

Russian Standard Vodka
House of Davi

Zubrowka
Wilderness/

We drew from the rustic and authentic aspects of Zubrowka’s brand to create a haven of unforgettable experiences designed to excite and entertain.

Zubrowka
Wilderness

Missguided
Sample Sale/

As a brand firmly cemented in the youth market, we were tasked to take it offline in a high energy event targeting key influencers from the student scene.

Missguided
Sample Sale

BeSixth Logo

Soundcloud/


Ambassadors

We recruited a team of 8 SoundCloud ambassadors with an overwhelming passion for music, consisting of DJs, producers and radio hosts to bring SoundCloud Go to the masses.

Ones to Watch

Ambassadors scouted out rising talent in their cities by attending live shows and scouring SoundCloud. A shortlist of 80 artists became 10, who were featured in a nationwide editorial with our media partner In the Mix.

Events

We partnered with a night in both Sydney and Perth, providing a premium brand kit to deck out the space. From these events we produced a content video exploring the scene in each city with contribution from local talent and promoters.

Stream/Minimags

We created a bespoke magazine for ambassadors to distribute in branded tote bags on campus. The magazine featured an interview with our university society partner EMAS as well as product information and ambassador profiles.

Influencers

Utilising a team of online influencers we raised brand awareness of SoundCloud Go through incorporating the product into their everyday lives, resulting in organic posts with high levels of engagement.

Back /

Soundcloud/


Ambassadors

We recruited a team of 8 SoundCloud ambassadors with an overwhelming passion for music, consisting of DJs, producers and radio hosts to bring SoundCloud Go to the masses.

Ones to Watch

Ambassadors scouted out rising talent in their cities by attending live shows and scouring SoundCloud. A shortlist of 80 artists became 10, who were featured in a nationwide editorial with our media partner In the Mix.

Events

We partnered with a night in both Sydney and Perth, providing a premium brand kit to deck out the space. From these events we produced a content video exploring the scene in each city with contribution from local talent and promoters.

Stream/ Minimags

We created a bespoke magazine for ambassadors to distribute in branded tote bags on campus. The magazine featured an interview with our university society partner EMAS as well as product information and ambassador profiles.

Influencers

Utilising a team of online influencers we raised brand awareness of SoundCloud Go through incorporating the product into their everyday lives, resulting in organic posts with high levels of engagement.

BeSixth Logo

Halewood
The Gin Parlour/


The Gin Parlour

The Gin Parlour offered a relaxing, tranquil space for customers to enjoy fresh summer gin serves from a range of organic and iconic gin brands. Our botanical themed garden offering the perfect setting for them to enjoy drinks garnished with freshly picked herbs from the Gin Parlour’s very own herb patch.

Masterclasses

Johnny Neill, creator of favourite African inspired Whitley Neill Gin joined us for a selection of gin master classes. Discerning gin drinkers learnt about the Whitley Neill Family story through taste, smell and experience.

Live Music

Relaxing and live acoustic music, including a trio of strings to further add to the experience at The Gin Parlour.

Back /

Halewood
The Gin Parlour/


The Gin Parlour

The Gin Parlour offered a relaxing, tranquil space for customers to enjoy fresh summer gin serves from a range of organic and iconic gin brands. Our botanical themed garden offering the perfect setting for them to enjoy drinks garnished with freshly picked herbs from the Gin Parlour’s very own herb patch.

Masterclasses

Johnny Neill, creator of favourite African inspired Whitley Neill Gin joined us for a selection of gin master classes. Discerning gin drinkers learnt about the Whitley Neill Family story through taste, smell and experience.

Live Music

Relaxing and live acoustic music, including a trio of strings to further add to the experience at The Gin Parlour.

BeSixth Logo

Pogues Irish Whiskey
One Shot at Discovery/


One Shot at Discovery

Creating a brand experience for Pogues Irish Whiskey with AMG we presented a battle of the bands like never before, teaming together the spirit of the band and a platform to present the best new music across the country.

9 cities hosted live heats with an original 1000 band entries, a final 10 met head to head at the final showdown in London’s O2 Academy Islington.

Social

Online promotion was a key part of the activity to make sure all tickets were sold and to increase the hype surrounding the events. Social campaigns were run on the AMG and Pogues accounts to maximise reach.

Sampling

At every gig each band had a Pogues cocktail named after them, these were all for sale from the main bars, however we also sampled at each event to give people a taste of Pogues Irish Whiskey as they entered.

Winning Band

The winners, chosen by a panel of judges (Spider from the Pogues and Gary from the Libertines, among others) won £3000 worth of instruments as well as recording for 3 days.

Back /

Pogues Irish Whiskey
One Shot at Discovery/


One Shot at Discovery

Creating a brand experience for Pogues Irish Whiskey with AMG we presented a battle of the bands like never before, teaming together the spirit of the band and a platform to present the best new music across the country.

9 cities hosted live heats with an original 1000 band entries, a final 10 met head to head at the final showdown in London’s O2 Academy Islington.

Social

Online promotion was a key part of the activity to make sure all tickets were sold and to increase the hype surrounding the events. Social campaigns were run on the AMG and Pogues accounts to maximise reach.

Sampling

At every gig each band had a Pogues cocktail named after them, these were all for sale from the main bars, however we also sampled at each event to give people a taste of Pogues Irish Whiskey as they entered.

Winning Band

The winners, chosen by a panel of judges (Spider from the Pogues and Gary from the Libertines, among others) won £3000 worth of instruments as well as recording for 3 days.

BeSixth Logo

STA Travel
Bestival/


STEP INTO THE STA TRAVEL HOSTEL

We built the first ever festival hostel. A place where 12 lucky competition winners had a truly unique festival experience. Also open to the public with a varied programme of events, we ensured that there was something for everybody.

JOURNEY TO BESTIVAL

So often the bane of the life of the festival goer, we made sure our competition winners arrived in style – each won a different mode of transport from 1st class train tickets, a camper van to their very own private plane.

Guest Experience

Not content with just giving guests a bed for the night, we threw them a welcome party, provided goodie bags packed with festival essentials, and even cooked up a breakfast each morning.

Activity Schedule

A full schedule of workshops. Kicking off with yoga each morning, Bollywood dance lessons, face painting, fascinator workshops as well as a film screening in our cinema.

STA Sounds

With a double decker bus as our stage, we provided a platform for STA Travel’s own STA Sounds artists to perform throughout the day, followed up with world renowned DJs playing until the early hours.

Back /

STA Travel
Bestival/


STEP INTO THE STA TRAVEL HOSTEL

We built the first ever festival hostel. A place where 12 lucky competition winners had a truly unique festival experience. Also open to the public with a varied programme of events, we ensured that there was something for everybody.

JOURNEY TO BESTIVAL

So often the bane of the life of the festival goer, we made sure our competition winners arrived in style – each won a different mode of transport from 1st class train tickets, a camper van to their very own private plane.

Guest Experience

Not content with just giving guests a bed for the night, we threw them a welcome party, provided goodie bags packed with festival essentials, and even cooked up a breakfast each morning.

Activity Schedule

A full schedule of workshops. Kicking off with yoga each morning, Bollywood dance lessons, face painting, fascinator workshops as well as a film screening in our cinema.

STA Sounds

With a double decker bus as our stage, we provided a platform for STA Travel’s own STA Sounds artists to perform throughout the day, followed up with world renowned DJs playing until the early hours.

BeSixth Logo

Russian Standard
House of Davai/


CREATING THE PERFECT DAVAI MOMENT

We designed, produced and fully curated an arena that introduced our audience to the brand and its core serves. This was a show full of variety to fully integrate with the festival environment and show the flexibility of what makes a RSV occasion.

PARTY

Eastern inspired beats from our resident DJ Yoda and the Trans Siberian Marching Band, Horsemeat Disco, Ghost Poet, Little Dragon.

CULTURE

Daily shows from Footsbarn travelling theatre and the National Ballet.

INTERACTIVE

A full programme including Rebel Bingo live, Swing Patrol dance classes, life drawing and open mic opportunities.

Back /

Russian Standard
House of Davai/


CREATING THE PERFECT DAVAI MOMENT

We designed, produced and fully curated an arena that introduced our audience to the brand and its core serves. This was a show full of variety to fully integrate with the festival environment and show the flexibility of what makes a RSV occasion.

PARTY

Eastern inspired beats from our resident DJ Yoda and the Trans Siberian Marching Band, Horsemeat Disco, Ghost Poet, Little Dragon.

CULTURE

Daily shows from Footsbarn travelling theatre and the National Ballet.

INTERACTIVE

A full programme including Rebel Bingo live, Swing Patrol dance classes, life drawing and open mic opportunities.

BeSixth Logo

Zubrowka
Wilderness/


UNFORGETTABLE EXPERIENCES WITH SECRET DJs

We drew from the rustic and authentic aspects of Zubrowka’s brand to create a haven of unforgettable experiences designed to excite and entertain.

Through the creation of the Zubrowka Den guests were invited to lose themselves in music, cocktails and masterclasses from the heart of the polish forest. We created a full roster of live music, cocktail masterclasses and creative workshops. Using a whole host of mediums to tell the story of Zubrowka, we ensured that the consumer experience was a fully sensory one.

Back /

Zubrowka
Wilderness/


UNFORGETTABLE EXPERIENCES WITH SECRET DJs

We drew from the rustic and authentic aspects of Zubrowka’s brand to create a haven of unforgettable experiences designed to excite and entertain.

Through the creation of the Zubrowka Den guests were invited to lose themselves in music, cocktails and masterclasses from the heart of the polish forest. We created a full roster of live music, cocktail masterclasses and creative workshops. Using a whole host of mediums to tell the story of Zubrowka, we ensured that the consumer experience was a fully sensory one.

BeSixth Logo

Missguided
Sample Sale/


CLOTHES, COMPETITIONS, STYLE ADVICE AND EXCLUSIVE DISCOUNTS

As a brand firmly cemented in the youth market, we were tasked to take it offline in a high energy event targeting key influencers from the student scene. The Missguided Sample Sales launched in Birmingham at the heart of campus. Partnering with our chosen charity, Girls Out Loud, the event was a celebration of female empowerment with entertainment from the Missguided DJs, candy floss machines, GIF booths and of course mountains of Missguided clothes, ensuring we created a memorable shopping experience.

Back /

Missguided
Sample Sale/


CLOTHES, COMPETITIONS, STYLE ADVICE AND EXCLUSIVE DISCOUNTS

As a brand firmly cemented in the youth market, we were tasked to take it offline in a high energy event targeting key influencers from the student scene.

As a brand firmly cemented in the youth market, we were tasked to take it offline in a high energy event targeting key influencers from the student scene. The Missguided Sample Sales launched in Birmingham at the heart of campus. Partnering with our chosen charity, Girls Out Loud, the event was a celebration of female empowerment with entertainment from the Missguided DJs, candy floss machines, GIF booths and of course mountains of Missguided clothes, ensuring we created a memorable shopping experience.

BeSixth Logo

Live.Digital.Artists.Youth

Be Part Of
WHILE WE WORK WITH PARTNERS ACROSS MA
ALSO HAVE OUR OWN PORTFOLIO THA
TALK TO US AND FIND OUT MORE ABOUT HO

Live/

The sixth group venue and events portfolio looks to offer high energy opportunities in the heart of the entertainment and night scene. This includes the following:

Oval Space / London | The Pickle Factory / London | Laneway Festival / Australia, Singapore & New Zealand | CMC Rocks / Australia |

Digital/

Analytics and amplification right through to activation.

Data insight and in-depth analysis of audiences both online and offline is key to BeSixth’s model, with all activity underpinned by a strong understanding of the market and the audiences we’re talking to.

Our digital offering ranges from advertising and sales-led campaigns to engaging content-led online stunts.

Artists/

We understand how beneficial the marriage between brands and bands can be. Here is a selection of our current artists through the Sixth group, Turnstile and Chugg Music.

Cate Le Bon | Christopher Owens | Franky Flowers | Girls | Gruff Rhys | Sheppard | Washington | The Griswolds | Avalanche City | Russell Morris | Deep Sea Arcade | Hey Geronimo | Lime Cordiale | Dappled Cities | The Tambourine Girls | Rand H Hawkline | Islet | Joanna Gruesome | Jonny | | Los Campesinos | Martha Ffion | Perfume Genius | R.Seiliog | Sea lion | Swanton Bombs | Trust Fund | Video Nasties | Charlotte Church

Youth/

Creative youth marketing and targeted campaigns.

Our partners at Campus Group have unrivalled access to over 4 million students across the UK and Australia.

They provide event amplification, product seeding, influencer campaigns, and bespoke messaging through our network of over 800 brand ambassadors.

It. Besixth
NY BRANDS, EVENTS, FESTIVALS AND SITES, WE
T WE CAN GIVE EXCLUSIVE ACCESS TO.
W THIS CAN BE OF BENEFIT TO YOUR BRAND.

Back Home

The Pickle Factory/

Once a Pickle Factory in London’s cockney heartland, this warehouse then became a medical supplies storage space until it was finally reinvented as a venue sometime in 2013.

Now a blank canvas location in the same style as its larger counterpart, The Pickle Factory has been turned into an intimate party space with a special focus on great acoustics for live or music-based entertainment.

Back to venues /

Oval Space / London | The Pickle Factory / London | Laneway Festival / Australia, Singapore & New Zealand | CMC Rocks / Australia |

Oval Space/

Oval Space is a multi-purpose venue with over 5000 square feet of unobstructed statement space, in a unique London setting.

Oval Space is used for all kinds of events from corporate functions, product launches, fashion shows, through to small and large-scale stills, TV and film shoots.

Its clients include companies as diverse as ASOS, Lloyds, Deezer, X-Box, Google and Levi's. To date we have also hosted pop-ups, film screenings, conferences, drinks festivals and all types of private parties.

Back to venues /

Oval Space / London | The Pickle Factory / London | Laneway Festival / Australia, Singapore & New Zealand | CMC Rocks / Australia |

Laneway Festival/

St. Jerome's Laneway Festival is about leading new and revered seminal music. The festival has always been interested in finding what's fresh and bringing it to unique settings and surrounds to be appreciated by music lovers.

The size of the festivals, the locations and the way we encourage community all form part of the way in which the Laneway team strive to present a live music experience like no other.

Back to venues /

Oval Space / London | The Pickle Factory / London | Laneway Festival / Australia, Singapore & New Zealand | CMC Rocks / Australia |

CMC Rocks Festival/

Australia’s largest international country music festival has found its new home at Queensland’s Willowbank Raceway. With over 45,000 attendees over the three days, the 2016 CMC Rocks QLD broke music records. In fact, it was the first country music festival to sell out in Australian history! 2017 sees the festivals 10th anniversary.

Back to venues /

Oval Space / London | The Pickle Factory / London | Laneway Festival / Australia, Singapore & New Zealand | CMC Rocks / Australia |